Scholar

Television Binge-watching Habits in the Interactive Media Environment

By: Azza Ahmed  

This study investigates binge-watching habits among a sample of Emiratis. It examines the expected outcomes for binge watching and the possibilities of anticipating regret after watching. A constructed questionnaire designed to collect data from a sample of 229 Emiratis living in Abu Dhabi. The results showed that there is a positive significant correlation between expected outcomes, self-regulation deficiency, anticipating regret, and binge watching. The findings also revealed that most respondents tend to binge watch alone more than with others. While gender, marital status, and education do not affect the level of binge watching, age was an important variable in predicting binge-watching levels. It was found that the lower the age the more respondents might be deficient in self-regulating their binge watching.

Binge-watching Television
Media Cultures
Paper Presentation in a Themed Session



Prof. Azza Ahmed

Professor, College of Communication and Media Sciences, Zayed University , United Arab Emirates
Dubai, United Arab Emirates

Dr. Azza A. Ahmed is a professor of Mass Communication at Cairo University, Egypt since 1987; and College of Communication and Media Sciences at Zayed University, UAE since August 2018. Dr. Azza has got her Ph.D from Cairo University and her MA from the American University in Cairo. She got a graduate diploma in TV Journalizm and Professional certificate on ENG News Gathering 1993 from AUC. Dr. Azza's publications appear in JMEM, Cross Cultural Communication Journal, Journal of Communication, Media Watch among others. Her research interest is in TV Effects, Social Media, Binge TV watching, TV Journalism and TV Drama. Dr. Azza received Khalifa Award in Education as a distingusihed university professor on UAE and Arab World levels. She got many Excellence in Resaerch Awards from USA, Morocco and France. She served as senior Arabic Editor for the Journal of Middle East Media 2006-2017 and was the Vise President of Arab US Association for Communication Educators 2015-2017. She is an active members in many international media associations and she served as reviewer in many international media journals.