Abstract
Sixty-seven percent of Russians watch TV every day. The number of those who want to know about local events is increasing. The target audience of TKT-TV is approximately 250,000 spectators per day. I use the method of included surveillance (my research is based on broadcasting of the channel where I used to work). Firstly, the residents have the opportunity to be heard. Spectators offer topics for analytical stories by calling the editorial office and reporting about holes on roads or unauthorized advertisements. Secondly, this is a real outlet for those who are tired of sensations. TKT-TV talks about athletes, musicians, and philanthropists living next to us. Finally, the news of the district channel concerns everyone. Until 2015, the news came out only on Tuesdays and Fridays. We were always late in reporting and the target audience was about to go away. The rating of the channel was less than 1.5% of the city’s residents. Then the channel approved a new style of broadcasting. More attention was paid to local events and social problems. More journalistic investigations came out. The broadcasting time changed and news appeared as a separate block in prime time. The style of the program also changed. Now there is a full-hour program with sparkling humor of TV presenters and expert opinions. The rating of the TV channel increased by 20%. The research results can be applied to the work of mass media. They can become the basis for creating a regional television channel in any city.
Digital Media
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