Third International Conference on Communication & Media Studies

Abstract

Social media has turned into an indispensable tool for many companies worldwide. Many companies use social media to reach their existing and prospective customers in a convenient way. These companies not only introduce their new products on social media, but also engage their customers to their brands with the dialogue they provide. The two-way communication in social media helps companies to get feedback about their brands and companies can improve their brands with that information they get. Therefore, companies gain many advantages from their social media usage. Indeed, most of the researches which have been carried on social media give priority to how companies use social media in their external communication activities with their customers. Therefore, this research draws attention to the internal corporate communication aspect of social media usage of companies. This research examines what kind of benefits companies gain and what kind of disadvantages they come across out of their social media usage in internal corporate communication. The results of the research indicate that companies which use social media in their internal corporate communication activities are perceived as pioneering as these companies get more efficiency from their internal corporate communication. However, the main disadvantages of social media usage in internal corporate communication are encountering with cyber-attacks and the leakage of significant information. This research will introduce a concise evaluation towards social media usage in internal corporate communication from different perspectives.