Abstract
Dissection of mass media formats has been used as a means to interpret and understand individual media works. Application of these observations has provided frameworks for the creation of new works, as well. This paper explores this application of accepted media standards to social media works. Consideration is given to multi-platform production and its relationship to social media delivery and questions whether existing media production standards are applicable to multiple media streams and diverse media audiences.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Mass Media, Social Media, Multi-platform, Media Production, Media Formats
Digital Media
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