Third International Conference on Communication & Media Studies

Abstract

This study investigates binge-watching habits among a sample of Emiratis. It examines the expected outcomes for binge watching and the possibilities of anticipating regret after watching. A constructed questionnaire designed to collect data from a sample of 229 Emiratis living in Abu Dhabi. The results showed that there is a positive significant correlation between expected outcomes, self-regulation deficiency, anticipating regret, and binge watching. The findings also revealed that most respondents tend to binge watch alone more than with others. While gender, marital status, and education do not affect the level of binge watching, age was an important variable in predicting binge-watching levels. It was found that the lower the age the more respondents might be deficient in self-regulating their binge watching.