Third International Conference on Communication & Media Studies

Abstract

For my master’s thesis in 2017, I did my research on political communication on social media, celebrity politics, and media spectacles. The data used for this research came from Trump’s twitter profile. All tweets made between the day Donald Trump became the Republican nominee to the day he won the election were analyzed for common recurring themes. The tweets were grouped into these categories: CM (criticizing the media), CH (criticizing Hillary Clinton), CO (criticizing opponents other than Hillary) , CI (sharing campaign information), Policy (discussing policy issues, like tax cuts and more benefits for vets), C2A (call to action) and FM (fear mongering). Then group of tweets were measured against Likes and Retweets in order to find what kind of tweets got the most amount of traction on Twitter and why.