Abstract

Popular communication is explored in this study in terms of collective action theories, based on a mixed approach with emphasis on qualitative analysis of interpretations of two subjects interviewed. The theoretical framework supports the analysis of variables: orientations, meanings, and collective identity for a construction of collective identity. The general objective is to analyze the elements of how to configure a policy in the context of the communication activity from the notion of the popular. The results reflect expressions of solidarity, mobilization, and participation of collective actors, at the same time that invites a debate on cultural and symbolic crystallizations of collective action.

Presenters

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Media Cultures

KEYWORDS

COLLECTIVE ACTION, POPULAR COMMUNICATION, IDENTITY, POLITICAL ACTION

Digital Media

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