Third International Conference on Communication & Media Studies

Abstract

This study analyzes consumers trust influence of information source for tourism decision. As the application of social media in the tourism sector shared contents on social media recognized as an important information resource in this context. In an attempt to gain new insights into the determinants of behavioral intention to the action of the decision, we propose a theoretical model that augments the theory of reasoned action (TRA). Within the model framework, we investigate the influence of social media information to decision making behavioral attitude. Structural questionnaire analysis was employed to verify the proposed research questions within a sample of 204 (Two hundred and four) foreign people who came in Shanghai as a tourist. This study investigates the role of social media to create trust between government source and Social Media user’s opinion. Moreover, this study examines the trends of information sharing throughout the social media. The results support the positive influence of social media to create public trust on Shanghai city tourism.