Third International Conference on Communication & Media Studies

Abstract

This paper is an exploration of representations of non-monogamy in media and popular culture from the 1950s until today. My interpretation focuses on the changing tides from representing non-monogamy as activity that is inherently adulterous, unkind, and immature to a mature, self-aware way of designing family that responds to modern realities. Paper focuses on the influences of LGBTQ media professionals (monogamous and non-monogamous) in changing the media narrative and public opinion about non-monogamy. The effect on public opinion is evaluated through a content analysis of references to polyamory and non-monogamy in diverse periodicals; television shows; and films. The paper contributes to our understanding of the constant interplay between media, cultural determinations of sexual morality, and alternative and hegemonic voices.