Third International Conference on Communication & Media Studies

Abstract

Today, young people under the age of twenty-five are the largest generation of youth in Mongolia. Similarly, they represent half of the world’s population, living mostly in developing countries. Education about the green growth and green economy is essential to enable young people to participate fully in the transition to a low carbon, resource efficient, and socially inclusive economy. Young people are already driving change across the world. We must provide the skills to create new and green lifestyle. Building a green future must start with education and awareness. GGGI produced green lifestyle promoting media products and successfully shared with ministries and government agencies. The ministries and government agencies were impressed and satisfied with the content and quality of the videos and using them in many purposes. For instance: The Ministry of Environment and Tourism used the videos during the assembly for over 500 students and teachers of ninety-four eco clubs at eighty-nine schools. The youth-friendly, inclusive 2D animation videos promote energy and water savings, waste recycling, and air pollution reduction and prevention etc. We have extensive experience how to use social media for promoting and circulating the videos at zero cost. This is a best practice how promote young people`s education in green economy and development through cost-effective and simplified way. This is also a demonstration how to effectively use social media like Facebook and Twitter for educating young people.