Third International Conference on Communication & Media Studies

Abstract

Participation in media since the 1990s and 2000s has allowed the world to know, participate, and share social and political information such as with “citizen journalism,” which seems to uncover and exposure certain realities, just by the taking and distribution of pictures. However, even though the power of media is mostly in its capacity of diffusion, the doors seem to be closed to a particular graphic design production of denouncement, complaint, or activism. This kind of design production that works with popular culture supplies, in rhetorical ways and with design software, such as posters (famous and potent denouncement graphic design weapons), are invalidated when they are mass-mediated by the digital. Even if they are digitally produced, they are not lesser documental or powerful. In these cases the mediation results in the weakening of the meaning and sense production and communicational power, so necessary in social changes.