Potential Health Risk and Consumers’ Choice

By: Makiko Omura  

This paper analyzes the potential health risk of consuming imported beef that typically contain growth-hormones and whether such risk affect consumers’ choice of purchasing imported and domestic beef in Japan. The data on the prevalence of hormone-dependent cancers and beef consumption seem to suggest possible linkages, while consumers’ choice do not seem to be affected by this fact. The paper provides possible explanation for this and investigates the political economy of importation decision of such meat despite the strict regulation of growth-hormones usage for domestic cattle.

Beef, Growth Hormones, Consumers’ Choice, Health Risk, Price, Political Economy
Food, Nutrition, and Health
Paper Presentation in a Themed Session

Makiko Omura

Professor, Faculty of Economics, Meiji Gakuin University, Japan