Abstract
In Wuyi Mountain, tea farmers produce some of the world’s most expensive black and oolong teas. The local government cooperates with private businesses to promote the tea known as Da Hong Pao (Big Red Robe) through a variety of cultural displays and performances, including a 4D film in a tea museum, outdoor cultural performances, and a nightly performance of Impression Dahongpao, and open air performances created by a production team led by the film producer Zhang Yimou. These exhibits and performances combine modern visual technologies with drama and dance to produce a material identity for Wuyi Mountain and its teas.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Tea, China, Performance
Digital Media
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