This was not the first time I had heard about Human Centered Design. However, this was the first time I heard about it described as Hear-Create-Deliver. In my opinion, the latter definition of HCD better fits how the design process should work rather than the fact that it should be human-centered. While certain devices are designed for specific individuals, individuals spanning a large geographic location use most devices. In certain cases, devices are used universally. In that capacity, I believe that focusing on humans is not the correct approach. Rather the focus should be on the activity that the humans do.

            I believe that there are so many differences amongst human beings that focusing on humans specifically is impractical. Rather, each device is used for a fit set of purposes, regardless of the individual using them. Thus, if the designers focus on the activity rather than the individuals performing the activity, then a device may be better suited to be used by all individuals.

            One obvious caveat to this approach to design is that individuals may discover new ways to use the device. This was the case with the iPad. Although the device was designed as a book reader, and web browser, it became so much more and influenced a whole range of tablets. Even with the iPad, it was designed as a device focused on two important activities and bloomed into a revolution. Thus, if individuals discover a new way to use the device than its obvious purpose, it is a benefit rather than a caveat.

            At the end of the day, the idea of hearing, creating and delivering should be how new products are designed. However, the focus of the design should be on the activity being performed, rather than the individual doing the activity.