Communication in Context
(Asynchronous Session - Online)
Podiums, Prototypes and Plato: Public Speaking in Terms of Classical Rhetorical Theory View Digital Media
Paper Presentation in a Themed Session Thomas Girard
Plato inspired me to frame and write about my own speaking in terms of classical rhetorical theory. I contextualize my discussion of my design talks within the more positive ideas of Plato’s student Aristotle, first touching on his three fundamental laws of logic (ethos, pathos, logos), then I move to Cicero and his five canons (inventio, dispositio, elocutio, memoria, actio). Although these are of less interest to me than coming to terms with Plato’s struggle with the morals of rhetoric, they end up being wild areas of exploration and appreciation of the sort of work I am doing in my design workshops and lectures. I organize my narrative according to conventions of rhetorical practice, and in my sub-headings I establish the various sections as elements of a rhetorical discourse. In this way, classical rhetorical theory adds value to what might otherwise be a narrative pastiche.
The Interdisciplinary Dynamics of Post-Phenomenology and Transmedia Storytelling within a Context of Digital Media Design
Paper Presentation in a Themed Session Randa Aljohani, Orchida Fayez Ismail
This study reports a model of interdisciplinary frame of digital humanities that goes beyond utilizing technology as a tool into the more developed human/technology relationship of self-expression: embodied and hermeneutic. The model displays the integration of the philosophy of technology and transmedia storytelling within a context of digital media design of students’ projects at a private university in Saudi Arabia. The frame employed in the construction of students projects derive from three areas of knowledge that debate the role of technology in the transformation of human existence and knowledge of the world. The first field is the philosophy of technology represented in Don Ihde post-phenomenology view of technology-human relations that goes beyond an instrumental role (1990). The second field relates the principles of design unique to software as represented in Donald Norman’s Emotional Design (2004). The third is Henry Jenkins’ transmedia storytelling (2011). Students’ projects entail creating a digital media artifact that tells a short story or convey an idea or message. The artifacts encompass the design and development skills that the students have learned throughout the semester: game development, 3D animation, and Branding. The software used are Adobe Photoshop, Adobe illustrator, Blender, and Unity. The main implications of the study are that the experience of interdisciplinary projects offers a model for other colleges around the university, and second, the technique offers students the skills required for gaming, marketing, branding, animation or movie creation, all of which are fields that require software skills and content writing.
Interpreting Phraseological Units in Supply Chain Contracts: A Corpus-based Study of German-English Collocations View Digital Media
Paper Presentation in a Themed Session Ruben Medina Serrano, Wanja Wellbrock
Although routine formulas are relevant linguistic phenomena in the teaching of multilingual lexicography, contrastive studies in Supply Chain contracts in the language pair German-English are still scarce. This paper attempts to solve this need by analyzing comparable corpora to producing close or equivalent legal related collocations in two languages. This research study focuses on collocations, following the definition of Biel (2014b), extracted from contracts released by the German electrical association (ZVEI), and verified through a case study. English and German concordance corpora of contracts by means of WordsmithTools 6.0 (Scott, 2012) and Word Sketch tool is performed. This research follows the theory of classes of objects (Gross, 1995) focusing on legal contracts. One of the originality of this study is the identification of legal collocations and their verification through a case study.
The Analysis of Changing in the Use of British and American English Modals and Semi-modals Over Time View Digital Media
Paper Presentation in a Themed Session Abbas Hussein Tarish, Munthir M. Mohammed
Although the techniques of my previous study have been shown to present several advantages over traditional two-point cross-sectional analysis in many respects, they would still be appropriate to generate findings that are comparable to past diachronic analyses of modal and semi-modal frequencies. One of the purposes of such a comparative analysis is to determine whether past findings about the change in modal and semi-modal frequencies can be triangulated through analyses of the Hansard Corpus (THC) and the Corpus of Historical American English (COHA). Another purpose is to better ground the current study in the existing research on modal and semi-modal frequency change.
