Knowledge Shifts (Asynchronous - Online Only)
Amplified Publishing: Technology, Publishers, and New Audiences View Digital Media
Paper Presentation in a Themed Session Amy Spencer
We live in a world where everyone with access to technology can publish. From YouTubers to Instagram-influencers, from gamers watching each other play online to writers self-publishing, content is everywhere. And yet, the biggest company with its most promising title and the podcaster putting their first episode online share the same problem: how to find an audience. Amplified Publishing, part of the Bristol+Bath Creative R+D project, a collaboration between four universities in the UK, is examining what publishing has come to mean across sectors, platforms and media and explores its future direction. As a wide-scale research project, it looks at questions such as; What does ‘publishing’ mean in the 21st Century? How will the increased availability of seamless and synchronous visual and audio media enhance and expand traditional media, like books and magazines? What does personalisation offer to both content creators, their publishers, and their audiences? With the rise of visual storytelling, what is the future of reading? And, most importantly of all, who are our audiences, where are our audiences, and what does our audience want? This paper addresses this question of audience and seeks to understand specifically how innovative digital publishing forms can reach an active audience across platforms and how experiences can be mediated and guided by writers, producers and technologists. It reaches beyond the Covid-19 digital landscape and seeks to understand how audiences have changed and what they might be looking for next.
The Urban Shots of Strangers: Sharing Pictures and Knowledge on Facebook View Digital Media
Paper Presentation in a Themed Session Nina Kotamanidou
This paper explores the cultural knowledge shared on Facebook via photographic posts of a group of Greek users named “Athenian Modernism”. The group as well as the ensuing posts focus on urban buildings of Athens that can be classified by architectural and historical standards within the category of Athenian Modernism. The photos are mostly original but casually taken shots of known and lesser known buildings of Athens taken by untrained urban aficionados and architects alike usually - but not always - with the intention to appear as personal posts on the Facebook page managed by the administrators of the group. The selection of buildings follows the range of criteria defined by the administrators of the group negotiated in each post by the group members, as to what is considered relevant, visually interesting and/or discussion worthy material. Their popularity, manifested in the participation of people, the exchange of comments and the frequency of the posts affirms the increasing interest of a widening and diverse audience. The paper applying a qualitative, discoursive, interdisciplinary analysis approaches the information shared on the Facebook page of the group from the viewpoint of a visual specialist. This shift, prompted by my autoethnographic implication as a member of the group, allows a departure from a strict technical information exchange towards the review of the Athenian urban environment and of the informal continuation of history that happens on Facebook through such sharing.
Book Clubs in Southeast Europe After the Pandemic View Digital Media
Paper Presentation in a Themed Session Andrej Blatnik
In autumn 2021, research on the state of book clubs in five Southeast European countries (Croatia, Cyprus, Hungary, Greece and Slovenia) was conducted. This paper discusses the outcome, points out similarities and differences, and suggests further improvements. Special attention is brought to the organisational structure and to the difficulties caused by the pandemic of 2020 and 2021.
Context, Content and Concept on Digital Art Works: An Introduction to the Hybrid Environments of Digital Art Works View Digital Media
Paper Presentation in a Themed Session Georgia Touliatou
Adorno saw art as the photographic negative of real-world knowledge: Art can not only reflect the social system and its system of meaning it also acts within this reality as an irritant, which produces an indirect kind of knowledge, he thought. The desire for understanding begins the "interpretive cycle." Each element in a text is understood as a whole, it is understood as a set consisting of all its elements. This interpretive movement is part of a complex process, which produces a literary "form" thought De Man. By eclipsing this "cycle" of interpretation for the unity of the text, it helps us to maintain a blindness, which could proportionally produce a picture of our relationship with the multifaceted experience of digital work. The present paper explores the required requisites for the possibility of a digital art work to unveil our post-modern gaze towards an understanding of our modern being.
