Abstract

In order to evaluate an academic program successfully, numerous program evaluation approaches are available at an evaluator’s discretion. For this analysis, the researcher intended to comprehensively compare and contrast three program evaluation approaches that are still relevant in the new millennium—the Criticism and Connoisseurship approach, the Consumer-Oriented approach, and the Practical-Participatory Evaluation approach. The selection of these approaches was based on where and how they are positioned on Christie and Alkin’s updated evaluation theory tree and classified in Stufflebeam’s taxonomy of evaluation models. An in-depth analysis based on crucial similarities and differences discussed focus on philosophical tenets; purpose/aim and frequently asked questions; the role of the evaluator; contexts of use; stakeholder involvement; preferred data collection and analysis; intended users/audience; and strengths and challenges. By understanding the contrasts between these approaches, it is hoped that program evaluators can critically appraise their approaches, practically specify the scope of selection, and be more effective and versatile in their application of alternative evaluation approaches.