The Twelfth International Conference on Design Principles and Practices is pleased to announce Ariel Guersenzvaig as a 2018 Plenary Speaker. 

Ariel Guersenzvaig is a senior lecturer and researcher at ELISAVA School of Design and Engineering in Barcelona, Spain (Pompeu Fabra University). He teaches and writes about design theory and methodology, service design, and the ethics of design and technology. Guersenzvaig heads the MA by Research in Design and Communications, a joint programme from ELISAVA and Pompeu Fabra University (Barcelona, Spain) and an MA (taught) programme in User experience and design for digital transformation at ELISAVA.

He also leads projects as an independent design consultant in the field of service design, innovation and ethical digital transformation for both non-profits and for-profits organisations.

Ariel Guersenzviag has a PhD in design theory from the University of Southampton (UK), a Diploma of Advanced Studies in Design Research from the Universitat de Barcelona (ES) and a degree in publishing from the Hogeschool van Amsterdam (NL).

He is a proficient surfer and the father of three ferocious daughters.

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