Whose Art Is It, Anyway?

A12 c

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Abstract

This paper examines the creative approach to the process of constructing a short documentary for an interactive (active viewer) platform compared to that of a single-screen (passive viewer) platform. The single-screen film employs an author-driven narrative and is constructed using a “traditional” form of organization, software, and coding for cinematic screening. The interactive platform employs a non-linear approach, compressive coding, and alternative software which allows for viewer activity to create a series of “journeys” within the project. This article reflects on whether the variance in method and approach affects the creative process of the artist and how this represents a shift in the power balance or authorship from artist to viewer, and sits within a wider discussion of the interplay between filmmaker, subject, and audience within a landscape of emerging and converging diverse platforms.