War Room as Transmediated Mythology

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  • Title: War Room as Transmediated Mythology
  • Author(s): Janet McMullen , Patricia Sanders
  • Publisher: Common Ground Research Networks
  • Collection: Common Ground Research Networks
  • Series: Communication and Media Studies
  • Journal Title: The Journal of Communication and Media Studies
  • Keywords: War Room, Mythology, Transmedia, Prayer, Narrative Persuasion, Social Cognitive Theory, Exemplification, Joseph Campbell
  • Volume: 4
  • Issue: 1
  • Year: 2019
  • ISSN: 2470-9247 (Print)
  • ISSN: 2470-9255 (Online)
  • DOI: https://doi.org/10.18848/2470-9247/CGP/v04i01/1-21
  • Citation: McMullen, Janet , and Patricia Sanders. 2019. "War Room as Transmediated Mythology." The Journal of Communication and Media Studies 4 (1): 1-21. doi:10.18848/2470-9247/CGP/v04i01/1-21.
  • Extent: 21 pages

Abstract

Grounded in the work of Joseph Campbell, media ecology, social cognitive theory, narrative persuasion theory, and exemplification theory, this article explores “War Room” (2015) as transmediated mythology. The film and associated texts depict a hero’s journey, persuasively communicates cultural, moral, and spiritual values, and uses multiple media, inter-textuality, textual diversity, and interactivity to persuade audience members to extend the story by becoming part of the narrative. More specifically, audience members are socialized into the special world of mature, active Christianity and persuaded to accept the beliefs, values, responsibilities, and relationship that requires. The financial success of the film, DVD, and related materials indicate the utility of transmedia strategy in religious communication.