Abstract

The session shows how the Lewis Model describes global cross-cultural behaviour in terms of linear-active, multi-active and reactive categories, placing it in the context of other cross-cultural models. It shows how the Model has been used in practical terms for teaching at Duke Fuqua and the World Bank, as well as a tool for research. The online cultural profiling tool CultureActive is presented as a means of profiling individual and group cultural characteristics, and there is a case study from the World Bank about their extensive organisational profiling as a means of analysing the national, regional and institutional culture of the organisation, and how the data has been integrated into all behavioural training.