Common Ground Books
Common Ground Open
The Arts in Society
Information, Medium & Society
Climate Change: Impacts and Responses
Diversity in Organizations, Communities & Nations
Global Studies
Spaces & Flows
Design Principles & Practices
New Directions in the Humanities
Interdisciplinary Social Sciences
Aging & Social Change
Tourism and Leisure Studies
The Learner
Organization Studies
Religion in Society
Food Studies
Communication and Media Studies
e-Learning and Innovative Pedagogies
Sport & Society
On Sustainability
Technology, Knowledge & Society
World Universities Forum
The Constructed Environment
Health, Wellness & Society
The Image
Science in Society
The Inclusive Museum
Understanding Organizational Efficiency and Branding in Publi ...
Views: 124
- Title: Understanding Organizational Efficiency and Branding in Public Schools in the United States
- Author(s): Shannon Flumerfelt
- Publisher: Common Ground Research Networks
- Collection: Common Ground Research Networks
- Series: Organization Studies
- Journal Title: The International Journal of Knowledge, Culture, and Change Management: Annual Review
- Keywords: Organizational Branding, Educational Reform, Public Accountability, Organizational Efficiency
- Volume: 6
- Issue: 1
- Date: September 21, 2006
- ISSN: 1447-9524 (Print)
- ISSN: 1447-9575 (Online)
- DOI: https://doi.org/10.18848/1447-9524/CGP/v06i01/49654
- Citation: Flumerfelt, Shannon. 2006. "Understanding Organizational Efficiency and Branding in Public Schools in the United States." The International Journal of Knowledge, Culture, and Change Management: Annual Review 6 (1): 79-86. doi:10.18848/1447-9524/CGP/v06i01/49654.
- Extent: 8 pages
All Rights Reserved
Copyright © 2006, Common Ground Research Networks, All Rights Reserved
Abstract
This paper challenges school leaders in America to abandon the tradition of organizational branding through efficiency, designed to satisfy historical expectations and the political demands of the public accountability movement.
