Abstract

The aim of this study is to clarify the societal and cultural background of the individual support activities beyond a regional boundary. In Japanese aging and depopulating society, individual social support activities such as providing funds from urban areas to rural areas through crowdfunding by the private sector and the hometown tax payment system by the public sector, have become prominent. James S. Coleman (1998) explains this phenomena by noting the increase of social capital lost due to economical rationality. While the social capital on this study refers to the human capital mentioned in the social capital theory of James S. Coleman (1998), the research method puts emphasis on human relationships and cooperative behaviors. Therefore, the study to analyze activity of fund provision by individuals who participate in the Japanese crowdfunding platform “Readyfor?” It clarifies the physical relationship between the fund-providing individuals and fund-recipient regions. At the same time, the study analyzes activities of discourse on Social-Networking Services (SNSs), collaborating with Readyfor? It attempts to clarify societal and cultural background of linkages between fund-providing individuals and fund-recipient regions. From the results, the study has inferred “historicity” and “landscape” as the background of individual social support activities with the systematization of reciprocal relation among societal and cultural characteristics.