Abstract

The Myers-Briggs Type Indicator test is known to be a quick and easy way to build good team dynamics and has been shown to improve group performance. However the workplace is not always built around four person teams that management can easily change based on individual personalities and preferences. Research has shown that the various MBTI personalities associate with different learning styles. This gives reason to believe that individual designers synthesize data and conceptualize ideas differently thus having different needs and desires in a design environment. Providing designers with knowledge they can use to improve their innovation capabilities would not only help them create more innovative products but also improve their company and possibly change the very way a simple task gets completed today. This paper examines how Oregon State University senior level design students with different MBTI personality types take in and process information presented to them in different ways during the conceptualization through mockup stages of creating what they hope to be an innovative product.