The Role of Online Social Networking Sites in Promoting Healt ...

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Abstract

Known as digital natives, the Net Generation was born around the time the personal computer was introduced, has never known life without technology, and takes for granted that the Internet has always existed. Social networking sites (SNSs) have attracted millions of users worldwide and are increasing attracting the attention of academic and healthcare professionals who are intrigued by their affordability and reach. A review of the literature will focus on the learning characteristics of the Net Generation compared to those of digital immigrants (persons over age 25), and will consider implications for creating online networks for each group. A comprehensive definition of SNSs will be offered along with an examination of the benefits and barriers of using social networks in health and wellness promotion. Step-by-step instructions for creating a SNS using Ning will be provided to aid educators and professionals in creating a site that includes components such as photo and video features, slide presentations, RSS feeds, blog posts, text boxes, hyperlinks, privacy settings, and broadcasts.