Abstract

The era of digital media has initiated a simultaneous world where the future should be perceived in the present. Design becomes a tool of anticipation: it helps to grasp the shifts in meanings and turns into an idea, an event, a technology, an object, and other representations. The proposed Non-Concept Method helps designers to develop a flexible conceptual framework, which brings harmony between imagination and structural thinking. The article discusses the understanding of creative consciousness, the evolution of time model, and its impact on the developing of design methodology.