The Museum as a Means of Visual Persuasion

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Abstract

This paper argues the proposition that among the various purposes for museums, visual persuasion is a principal one. This persuasion may have several sub-goals, but its primary one is to establish the museum as an icon for the city and country in which it is located. The "argument," as it were, has three components: the value of the museum's collection, the display of the collection, and the visual power of the museum's architecture.