Abstract

This article describes the measurement of design value in the context of different industries. The aim is to understand the impact design has on the length of the entrepreneurship through the exploration of case studies. There are many factors and indicators that could be influenced by design application in real processes, such as performance of the company in the context of increased competitiveness, increased turnover, market share, brand value growth, and other economic indicators. This article focuses mainly on profit-oriented factors and the possible direct impact of a design implementation. The collections of qualitative data for system-dynamic models were carried out through personal interviews; then, the data were analyzed and compared. The originality of the case studies lies primarily in the application of new design value measurement methodology based on the Design Value Index (DVI) for measuring design potential in combination with the Design Value Algorithm (DVA) for the prediction of the benefits of design implementation in the analyzed Small and Medium-sized Enterprises (SMEs).