Abstract

In Information Technology industry, where technological and marketing conditions are rapidly changing and complex, the development and marketing of technological innovations is an important issue. In addition, the complexity of technological products impacts their adoption in different ways. Thus, understanding the innovation characteristics influencing consumers’ adoption of emerging technological products is critical for both researchers and practitioners. This research aims to deepen understanding technology adoption phenomena by examining the impact of perceived innovation characteristics. Innovation diffusion theory is used to evaluate the effects of perceived innovation characteristics and the adoption of innovations.