Abstract

Group performance, in general, and creativity, in particular, depend on the mode of coordination used in group processes, a factor which in turn is determined by the level of complexity of the group’s task. According to the extant literature, an organic process is a vital element, a pre-condition to creativity. This paper explores the way in which the relationship between task complexity and level of process organicness affects group creativity. Contrary to a widespread belief in the literature, this study concludes that the match between task complexity and process organicness does not have an impact on group creativity. The implication of the study is that creative outputs are not necessarily generated by organic group processes. Consequently, managers and team leaders are expected to grant working groups some level of standardization in their processes to foster high levels of creativity.