Abstract

The book is an ingenious invention of thinking man. It stimulates the spiritual activity of the people. The book helps us keep our identity and recognize the identity of others. The book is a starting point for communication, empathy, and interaction not only between people but between cultures. The book may be used as a reaction against the dehumanization in the globalized reality. The book is our more sensual present. The State University of Library Studies and Information Technologies (SULSIT) always had an engagement to achieve the construction of a complex, creative, and innovative environment, including relevant support of communication infrastructures and deployment of heterogeneous social capital by nature. As a scientific, educational, and cultural institution, our university has a mission to stimulate spiritual activities of young people. The SULSIT started many initiatives that have a purpose to develop a policy for reading and increasing the prestige of the book. The article also presents a project, “New Policies for Stimulating the Reading. Research of Bookcrossing Practices in Bulgaria.” The article presents a dialogue, openness, tolerance and awareness of the Book and the global phenomenon bookcrossing.