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Teaching Advertising Theory and Concepts
Views: 185
- Title: Teaching Advertising Theory and Concepts: Active Learning with Virtual Television Advertising Using Macromedia’s Director
- Author(s): Carolyn Predmore, Alfred R Manduley
- Publisher: Common Ground Research Networks
- Collection: Common Ground Research Networks
- Series: The Learner
- Journal Title: The International Journal of Learning: Annual Review
- Volume: 10
- Issue: 1
- Date: December 16, 2004
- ISSN: 1447-9494 (Print)
- ISSN: 1447-9540 (Online)
- DOI: https://doi.org/10.18848/1447-9494/CGP/v10/58605
- Citation: Predmore, Carolyn, and Alfred R Manduley. 2004. "Teaching Advertising Theory and Concepts: Active Learning with Virtual Television Advertising Using Macromedia’s Director." The International Journal of Learning: Annual Review 10 (1): 0-0. doi:10.18848/1447-9494/CGP/v10/58605.
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Copyright © 2004, Common Ground Research Networks, All Rights Reserved
Abstract
Advertising is often perceived as being the most interesting part of product, price, promotion, and place in marketing. The teaching of the discipline, however, can be too abstract for complete understanding. Using Director, the students create simulated television advertising to suit the new target market in the advertising strategic plan they have created for a company.
