Abstract

Monthly, with every bank statement customers receive promotional packages related to credit, telemarketing, and special promotions. In every department store, in every season and on every special date, millions of catalogues and newspapers are being printed, which use everything from the most expensive digital printing processes to the traditional newspapers in order to broadcast their offers. Some of these objects cost more than all of the books that a child uses to study an entire elementary school year. Direct mail is being used to send sales magazines, brochures and fliers. Along with each product that we purchase comes a manual, at times several of them in different languages, warranties, and special promotions. Non-negotiable drug samples are presented in large cardboard boxes containing a single pill that tends to be inside a metal packaging. These are some examples of what our current culture of consumption has brought about. This work presents a critical analysis of the commitment of graphic designers and their responsibility so that, based on profound ethical considerations, they would change the chain of the designed.