Social Networks and the Diffusion of Innovations, towards a C ...

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Abstract

In addition to climatic variables (including extremes), non-climatic factors should be considered in the analysis of vulnerability and adaptation to climate change and variability. This shift in paradigm places the human agent at the centre of the process of adaptation to climate change, particularly with regard to the role of social networks in the transmission of new ideas. However, in a sector such as agriculture, it is recognized that social networks already play a crucial role in adaptation through the diffusion of innovations. To this end, the aim of this paper is to analyze the role of social networks for the support of the diffusion and adoption of innovations as a strategy for adaptation of agriculture to climate change and variability. Using grounded theory, a case study conducted in southwestern Quebec, and which involved different stakeholders in agriculture underscores the complementarity between the informal social networks and the formal structures that support adaptation, as well as the need to establish partnerships. In addition, the study positions adaptation of Quebec’s agriculture in a perspective of private adaptation, of which its success is based on a “socialization” of innovations, which leads to formal and informal institutional processes. The implementation of this type of partnership can contribute significantly to improving the adaptation process at the local level.