Abstract

The study enhances the method developed by Rossini in 2012, applying the analysis of social networks, which generates sociograms that indicate the interrelations among categories in order to analyze the landscape of the city. This matrix becomes a new method that, when applied, will indicate built differentials and potentials for the development of cultural tourism. It will also help society to understand the importance of the material patrimony as an opportunity to preserve and recover the memory and identity of the past so that future generations can experience them.