Abstract

Many people dismiss social media (blogs, Twitter, Facebook, LinkedIn, etc.) as frivolous distractions on the internet that are meant for superficial interaction. Most naysayers feel that social media is a quick way to get bites of information that really have no substance or purpose. However, social media can be an extremely valuable tool in which to gather information, find like minds and to expose oneself to other arenas that are readily available with the click of a mouse. Social media can be used effectively when you know its capabilities and limits. When handled properly, social media can be an invaluable tool to enhance research. This paper will discuss a case study showing the use of social media to enhance design research. More specifically, to enhance research with a focus on graduate thesis work. The study will address how the students employed conceptual strategies using social media as a vehicle of delivery.