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Segmenting the Second Hand Book Sectors Core Customer’s Using ...
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- Title: Segmenting the Second Hand Book Sectors Core Customer’s Using Demographic, Psychographic and Benefits
- Author(s): Annabel Lloyd-Jones, Paul Beynon-Davies
- Publisher: Common Ground Research Networks
- Collection: Common Ground Research Networks
- Series: Information, Medium & Society
- Journal Title: The International Journal of the Book
- Keywords: Secondhand Book Trade, SMEs and eBusiness, eBusiness, eMarketing, eTourism
- Volume: 4
- Issue: 1
- Date: February 04, 2007
- ISSN: 1447-9516 (Print)
- ISSN: 1447-9567 (Online)
- DOI: https://doi.org/10.18848/1447-9516/CGP/v04i01/36558
- Citation: Lloyd-Jones, Annabel, and Paul Beynon-Davies. 2007. "Segmenting the Second Hand Book Sectors Core Customer’s Using Demographic, Psychographic and Benefits." The International Journal of the Book 4 (1): 131-138. doi:10.18848/1447-9516/CGP/v04i01/36558.
- Extent: 8 pages
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Copyright © 2007, Common Ground Research Networks, All Rights Reserved
Abstract
This paper shows how, in order to maintain and enhance existing customer relationships to sustain competitive advantage, booksellers require an understanding of their core demographic, psychographic and benefit customer segmentation.
