Abstract

The exponential growth of mobile usage in developing countries, the tendencies between the usage of Apps and Responsive Websites, the characteristics as well as advantages and disadvantages between the two, urge this study to be conducted. This study aims to compare the effectiveness, the efficiency, and satisfaction (usability) between different mobile solution: the Apps and the Responsive Website. User-Centered Design Methodology was used in this study with an example of street food in Phnom Penh, the capital city of Cambodia. Some of the ethnographic methods are field observation, semi-structured interviews, and the creation of personas. These methods collect information to determine motivations and needs of the user. A mobile solution which will be created and evaluated as a prototype in its different stages of development is also proposed. It will also take into consideration the connection between social network sites and the platform because Facebook has lately become the second most important source of information after television in Cambodia. Eventually, a suggested prototype for this sort of street food in a developing country will be proposed as well as a robust framework comparing this prototype as Mobile Application and Mobile Responsive website platforms.