Rebranding City Image

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Abstract

The city is a collective space where different aspects of life take place. It is an extension of our identity and a place for sensorial experience. However, the images of the city and their meanings are a personal perception related to our personal experience. In this study, we will try to explore how individuals construct the images of the city according to their own experience, which leads them to decide on their actions. It is these actions that guide our architectural decisions. In order to do that, organizing this experience will help us predict actions according to which architecture should be conceived. We will analyze the images of the city accumulated through the semantic field, the perceived information (spatial identity, individual identity, collective identity, universal identity). and the sensitive experience of space (technical component, social component), all of which will influence the behavior of the individual, which lead to their action.