Abstract

Building on the late Edward T. Hall’s work in proxemics, which is the study of how people from different cultures relate to physical time and space, this paper combines material from cultural anthropology, communication theory, media studies, evolutionary economics, and anthropology of media to create a hybrid methodology for exploring how cultural narratives and archetypal characters embedded in entertainment media content are passed along to new generations of cultural citizens, audience group members, and potential customers. Experimental data collection techniques are presented, and several real-world applications of this new research model are described.