Abstract

Regarding to competitive atmosphere in marketing, shopping centers and e-shops should provide best value for their customers and opportunity of selling the products by attracting them. Considering environmental attraction is of high value in their operations. This article investigates some principles of physical and virtual design which may attract potential customers and boost sale and e-sale. A systematic review was used in this study. The study concluded that the design which achieves successful marketing results may be sensitive to the cultural meanings of color, images, light and the environment in both physical and virtual design for the shop and e-shop to attract more targeted customers.