Abstract

The creative process in Arts shares with design its origins and development in the search for solutions that integrate both message and form. Design is meant to occupy a special place since it draws from the creativity of arts and makes a significant contribution to effective visual communication. Therefore, it can be a factor in fulfilling the needs of a society living in a two-faced reality: physical and digital interaction. Society needs to consider the structure of interaction that goes beyond using technological tools intended for human-computer interaction (HCI). In fact, it refers to the analogue world that encourages person-to-person interaction, even though it happens via digital and/or virtual means. Dealing with Fine Arts in the Mobility and User Experience group of UNIR has opened a new framework allocated to research in the field of design and develop solutions that bind together artistic processes and technological interactivity in order to provide users a meaningful communication. Through Arts, the present study aims to establish a first approach to this relation between arts and technology that applies to the forms of digital communications today.