Abstract

This article examines local perceptions, impacts, and support for marijuana tourism in the state of Oregon. A quantitative survey was distributed to students, faculty, and staff (n = 313) associated with a regional university in Southern Oregon. Study results reveal that perceptions on positive impact, negative impact, place attachment, and tourism image of the state were significant predictors of support of marijuana tourism. Moreover, study findings show that students’ support level was significantly different from that of faculty and staff, with students showing the most favorable perception on support for marijuana tourism. Interestingly, non-resident respondents showed stronger support for marijuana tourism in Oregon. Lastly, the length of residency in Oregon and respondents’ age also significantly influenced respondents’ support for marijuana tourism. The study’s findings on the relationships between respondent selected demographic characteristics and their support of marijuana tourism are noteworthy because this is the first study investigating the associations within the context of marijuana tourism. Community stakeholders and policy makers can use the information on local perceptions to develop appropriate strategies and policies and foster sustainable tourism development of local communities.