Abstract

The Olympic Games’ Opening Ceremony has always been a challenge among practitioners in media and installation industries. In every four year cycle, it draws a lot of international attention. The creativity and preparation of the opening ceremony must be complex, elaborate and innovative; it results in a uniqueness in each ceremony. Therefore, the ceremonies are usually unpredictable. Significantly, the ceremony is broadcast live through international media networks; however, there is only one chance to exhibit it. Mistakes can occur in the presentation, but they will not be anticipated. In order to generate this spectacular ceremony, creative thinking must be involved. I propose to apply the Lateral Thinking (Creative thinking technique), invented by Edward de Bono, as a research metaphor to analyse the Athens 2004 Olympic Games’ Opening Ceremony as a case study. It is anticipated, the results of this study will illustrate whether or not de Bono’s lateral thinking technique is applicable to approach this mega-tainment ceremony.