Abstract

Rendering and CGI are a common feature in today’s mass produced imagery in media and motion pictures. However, such imagery have subsumed the creative and aesthetic input given by technology to conventional narrative. This proposal is intended to redirect the possible insights provided by rendering (Mental Ray, Ray Tracing, Radiosity etc...) toward studio art practice. Artists are more interested in using digital media to set up new creative processes, but in the case of a narrative involving 3D images, they are confronted by the overwhelming set of technical resources of the industry. In a clear outlined sequence, this presentation will organize the discussion around the possible aesthetic venues that are relevant to yield from rendered 3D images, and to lay out foundations to a practical development in the artist studio. Another component included in this presentation is how to deal with the notion of images produced by large teams versus the one man outcome provided by the artist “atelier.”