“More Evidence of Marketing Paradigm Shift?” The Evolution of ...
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- Title: “More Evidence of Marketing Paradigm Shift?” The Evolution of Marketing Information Systems Examined
- Author(s): Norman Brady
- Publisher: Common Ground Research Networks
- Collection: Common Ground Research Networks
- Series: Organization Studies
- Journal Title: The International Journal of Knowledge, Culture, and Change Management: Annual Review
- Keywords: Customer relationship management, Relationship marketing, knowledge management, marketing information systems, paradigm shifts
- Volume: 4
- Issue: 1
- Date: December 21, 2005
- ISSN: 1447-9524 (Print)
- ISSN: 1447-9575 (Online)
- DOI: https://doi.org/10.18848/1447-9524/CGP/v04/49326
- Citation: Brady, Norman. 2005. "“More Evidence of Marketing Paradigm Shift?” The Evolution of Marketing Information Systems Examined." The International Journal of Knowledge, Culture, and Change Management: Annual Review 4 (1): 0-0. doi:10.18848/1447-9524/CGP/v04/49326.
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