Abstract

Menstrual product industry perception is largely based on traditional product advertising portrayal; public criticism includes ad appropriateness for clothing, activities, scenes, and color use. This exploratory research reviews color use in print advertising in “Seventeen Magazine” menstruation ads from 2002 to 2018. Study findings showed a statistically significant difference between menstrual product advertising color use, white as the most frequent color used, and blue as the second most frequent color used. Between 2016 and 2018 the use of white and blue increased in frequency as well and rare instances in three years of advertising including the color red.