Meme Wars

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  • Title: Meme Wars: Visual Communication in Popular Transhumanism
  • Author(s): Gudrun Frommherz
  • Publisher: Common Ground Research Networks
  • Collection: Common Ground Research Networks
  • Series: Common Ground Open
  • Journal Title: The International Journal of the Image
  • Keywords: Visual Communication, Cyborg Image, Transhumanism, Memes
  • Volume: 8
  • Issue: 4
  • Year: 2017
  • ISSN: 2154-8560 (Print)
  • ISSN: 2154-8579 (Online)
  • DOI:
  • Citation: Frommherz, Gudrun. 2017. "Meme Wars: Visual Communication in Popular Transhumanism." The International Journal of the Image 8 (4): 1-19. doi:10.18848/2154-8560/CGP/v08i04/1-19.
  • Extent: 19 pages


Following a detailed analysis of popular cyborg images that circulate on the internet, this article discusses the leading visual communication strategies of what was identified as the emerging genre of a “transhumanist visuality.” The article argues that the visual registers of cyborg images decontextualise and repurpose popular icons from cultural history, in particular from the streams of classic humanism, in order to construct visual memes that both reflect and propagate the transhumanist worldview. The purpose of the discussion is to show how the fanciful images of a techno-fantasy guide the public perception of human future as positively technological.