Matters of Men and Women : How the Same Product Is Advertised in Brazil for the Male and Female Gender

Matters of Men and Women

Title: Matters of Men and Women: How the Same Product Is Advertised in Brazil for the Male and Female Gender
Author(s): Simone Formiga
Publisher: Common Ground Research Networks
Collection: Common Ground Research Networks
Series: New Directions in the Humanities
Journal Title: The International Journal of the Humanities: Annual Review
Keywords: Feminine, Masculine, Advertising, Representation, Brazilian Society
Volume: 2
Issue: 2
Date: February 09, 2006
ISSN: 1447-9508 (Print)
ISSN: 1447-9559 (Online)
DOI: https://doi.org/10.18848/1447-9508/CGP/v02i02/41269
Citation: Formiga, Simone. 2006. "Matters of Men and Women: How the Same Product Is Advertised in Brazil for the Male and Female Gender." The International Journal of the Humanities: Annual Review 2 (2): 0-0. doi:10.18848/1447-9508/CGP/v02i02/41269.

This paper analysed Brazilian advertisements pieces which announce the same product to male and female audiences.