Abstract

This article deals with culture from the viewpoint of artificialisation, and indicates some of the possibilities for creating artificial cultures. Human societies reorganize both the surrounding environment and themselves. As a result, society is becoming more and more artificial. The idea of treating culture as an object of technology comes from the development of technologies and society. Contemporary communication and information theories offer attractive metaphors for redefining cultural phenomena. As an example we could discuss the learning-centered artificial culture “DigiKult”, purpose of which is to analyze the problems of contemporary informational society. Our approach involves the design of artificial cultures as environments in which participants interact with each other, thus forming a problem – solving and role – playing community. Although the culture is simulated, individual participants and interactions are real. Artificial cultures presents innovative circumstances in which participants consequent interaction patterns and group behaviour can be studied.